Workshop Events (formerly James Gordon Workshop), is a boutique event design company based in Sydney. The project involved renaming the company and evolving their identity through various print and digital media.
The identity of the company, including the name, had been built around the creative approach of the previous creative director James Gordon. Since hr left, the company had evolved and a new creative team were contributing to its culture and creative output. It was necessary to address the confusion in the marketplace and reflect the evolved activities of the company.
We discovered that one of the unique aspects of the company was that they had their own workshop, were they created bespoke items for the events. The ‘workshop’ part of the name was retained and the word ‘events’ introduced to describe the nature of the company’s activities. This also generates the useful and inclusive acronym ‘we’, which, when read as the pronoun we, has a very nice connection to the social gatherings that they put together.