Naughtyfish

Resa (also called Cyclus in some markets) has excellent environmental credentials–not only is the paper made from recycled waste, but all the waste from its production is reused. This complete cycle inspired a visual exploration of the circle.

All too often, paper promotions end up in a shelf somewhere and are rarely used. Our solution to this was to create a useable journal that still contained the important information about the paper. In this way the recycling process could be perpetuated.