Naughtyfish

Moonlight is Australia’s largest outdoor chain and takes place in national parks around the country during the Summer months.

When Moonlight approached us to design their season identity, there was a certain amount of confusion in the marketplace about the various outdoor cinemas. They needed something to set them apart.

We created a bold identity based around what made Moonlight unique – the beautiful natural settings in which it screens its movies, and the experience that it offers its audience. The result was a whimsical, illustrative identity that utilised the moon & nature as devices to set them apart.

Attendance increased in all states, and rose by 68% on the previous year in one state.