Naughtyfish

Keaykolour is paper range manufactured by ArjoWiggins Creative Papers (UK). Keaykolour is available in a range of colours, weights and finishes. We were commissioned to create a promotion for the Australian market that demonstrated the creative possibilities of the paper.

We set out to create something of a keepsake, that would stand out from so many paper promotions that end up in the bottom of the samples drawer. Our solution was a set of alphabet ‘flash’ cards bound together with a rubber band. We conveyed the versatility of the paper through expressive typography and a range of different printing effects and embellishments.