Several years ago we faced a tricky situation. Research pinpointed a disconnect between our global brand positioning and local market perception. We needed to make a change and that’s when we contacted Naughtyfish. Their approach was refreshing to say the least. Clear, to the point and right on brief. We launched an advertising campaign in the trade press, revised our literature style, aligned the brand internally and introduced creative direct marketing and event initiatives. The impact was immediate. Awareness improved as did positive disposition towards our brand. And our success in Australia did not go unnoticed by the global group. Today Naughtyfish has been engaged to develop literature and advertising style guidelines for Dematic worldwide and we are confident that this will translate into positive results for the whole company.
Naughtyfish are total professionals, a pleasure to deal with. We have worked with them over two Moonlight seasons now, and are about to begin our third. After the first season, we thought it would be impossible to improve on the visual identity they created, but they went in a completely different direction and produced a stunning result. Their work speaks for itself – highly creative, engaging, and bang-on brief. Their contribution has played a huge part in building brand awareness and subsequently boosting attendances at the event.
National Marketing Manager